Update: 22.01.2024
Last week: 2 week 2024 (08.01.2024 - 14.01.2024)
Last full month: December 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 194 | 53.2% | 11.8% | 1.6 | 13 941 334 | 60.0% | 10.3% | 1.7 | 32.6% |
| MoM | 31 269 | -16.0% | 10.1% | -0.4 | 66 531 133 | -12.5% | 8.5% | -0.3 | -13.0% |
| YTD | 10 236 | 25.6% | 11.1% | 2.7 | 22 653 515 | 55.9% | 9.5% | 2.5 | -4.9% |
| MAT | 342 929 | 37.2% | 9.2% | 2 | 664 944 290 | 45.1% | 7.8% | 1.6 | 7.6% |
| BRAINMAX | |||||||||
| WoW | 1 023 | 18.8% | NA | NA | 3 654 372 | 23.6% | NA | NA | NA |
| MoM | 5 466 | 0.9% | 100.0% | 0 | 19 416 190 | 0.6% | 100.0% | 0 | 0.9% |
| YTD | 1 884 | 149.5% | NA | NA | 6 611 056 | 158.8% | NA | NA | NA |
| MAT | 47 780 | 336.7% | NA | NA | 165 054 761 | 367.3% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 15 660 | 27.1% | 43.0% | -2.1 | 50 326 563 | 17.7% | 35.5% | -2.8 | 33.3% |
| MoM | 62 376 | -4.0% | 45.8% | -0.1 | 202 435 833 | -1.0% | 39.3% | 0 | -3.8% |
| YTD | 27 984 | 6.9% | 43.9% | 2.4 | 93 081 099 | 18.7% | 36.7% | -0.4 | 1.0% |
| MAT | 870 855 | 26.5% | 45.0% | 2.6 | 2 706 345 680 | 34.4% | 39.6% | 3 | 19.1% |
| MODELAX-N | |||||||||
| WoW | 27 206 | 40.4% | 20.5% | 4.8 | 10 783 819 | 45.5% | 12.3% | 3.4 | 7.2% |
| MoM | 98 784 | -13.4% | 16.2% | -3.5 | 36 969 645 | -8.5% | 9.2% | -1.6 | 5.0% |
| YTD | 46 589 | 52.3% | 18.2% | 3.3 | 18 196 499 | 76.9% | 10.6% | 1.8 | 24.3% |
| MAT | 1 183 974 | 202.1% | 18.7% | 11.6 | 390 721 331 | 194.4% | 10.4% | 6.4 | 14.9% |
| REDUXIN | |||||||||
| WoW | 12 586 | 36.8% | 34.6% | 0.9 | 67 197 616 | 30.4% | 47.3% | 1.2 | 33.3% |
| MoM | 42 094 | -5.8% | 30.9% | -0.6 | 217 602 822 | -1.5% | 42.2% | -0.3 | -3.8% |
| YTD | 21 784 | -2.6% | 34.2% | -1.3 | 118 741 915 | 26.9% | 46.8% | 2.5 | 1.0% |
| MAT | 637 260 | 5.1% | 32.9% | -4.4 | 2 898 343 491 | 12.2% | 42.5% | -4.5 | 19.1% |
| REDUXIN FORTE | |||||||||
| WoW | 2 972 | 37.3% | 8.2% | 0.2 | 13 007 339 | 39.3% | 9.2% | 0.8 | 33.3% |
| MoM | 12 346 | -8.9% | 9.1% | -0.5 | 54 179 221 | -2.1% | 10.5% | -0.1 | -3.8% |
| YTD | 5 136 | -0.5% | 8.1% | -0.1 | 22 342 287 | 16.6% | 8.8% | -0.3 | 1.0% |
| MAT | 165 986 | 37.3% | 8.6% | 1.1 | 656 699 262 | 43.3% | 9.6% | 1.3 | 19.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 10 236 | 25.6% | 11.1% | 2.7 | 22 653 515 | 55.9% | 9.5% | 2.5 | -4.9% |
| BRAINMAX | 1 884 | 149.5% | NA | NA | 6 611 056 | 158.8% | NA | NA | NA |
| GOLDLINE PLUS | 27 984 | 6.9% | 43.9% | 2.4 | 93 081 099 | 18.7% | 36.7% | -0.4 | 1.0% |
| MODELAX-N | 46 589 | 52.3% | 18.2% | 3.3 | 18 196 499 | 76.9% | 10.6% | 1.8 | 24.3% |
| REDUXIN CAPS | 21 784 | -2.6% | 34.2% | -1.3 | 118 741 915 | 26.9% | 46.8% | 2.5 | 1.0% |
| REDUXIN FORTE | 5 136 | -0.5% | 8.1% | -0.1 | 22 342 287 | 16.6% | 8.8% | -0.3 | 1.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 342 929 | 37.2% | 9.2% | 2 | 664 944 290 | 45.1% | 7.8% | 1.6 | 7.6% |
| BRAINMAX | 47 780 | 336.7% | NA | NA | 165 054 761 | 367.3% | NA | NA | NA |
| GOLDLINE PLUS | 870 855 | 26.5% | 45.0% | 2.6 | 2 706 345 680 | 34.4% | 39.6% | 3 | 19.1% |
| MODELAX-N | 1 183 974 | 202.1% | 18.7% | 11.6 | 390 721 331 | 194.4% | 10.4% | 6.4 | 14.9% |
| REDUXIN CAPS | 637 260 | 5.1% | 32.9% | -4.4 | 2 898 343 491 | 12.2% | 42.5% | -4.5 | 19.1% |
| REDUXIN FORTE | 165 986 | 37.3% | 8.6% | 1.1 | 656 699 262 | 43.3% | 9.6% | 1.3 | 19.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 194 | 53.2% | 11.8% | 1.6 | 13 941 334 | 60.0% | 10.3% | 1.7 | 32.6% |
| BRAINMAX | 1 023 | 18.8% | NA | NA | 3 654 372 | 23.6% | NA | NA | NA |
| GOLDLINE PLUS | 15 660 | 27.1% | 43.0% | -2.1 | 50 326 563 | 17.7% | 35.5% | -2.8 | 33.3% |
| MODELAX-N | 27 206 | 40.4% | 20.5% | 4.8 | 10 783 819 | 45.5% | 12.3% | 3.4 | 7.2% |
| REDUXIN CAPS | 12 586 | 36.8% | 34.6% | 0.9 | 67 197 616 | 30.4% | 47.3% | 1.2 | 33.3% |
| REDUXIN FORTE | 2 972 | 37.3% | 8.2% | 0.2 | 13 007 339 | 39.3% | 9.2% | 0.8 | 33.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 31 269 | -16.0% | 10.1% | -0.4 | 66 531 133 | -12.5% | 8.5% | -0.3 | -13.0% |
| BRAINMAX | 5 466 | 0.9% | 100.0% | 0 | 19 416 190 | 0.6% | 100.0% | 0 | 0.9% |
| GOLDLINE PLUS | 62 376 | -4.0% | 45.8% | -0.1 | 202 435 833 | -1.0% | 39.3% | 0 | -3.8% |
| MODELAX-N | 98 784 | -13.4% | 16.2% | -3.5 | 36 969 645 | -8.5% | 9.2% | -1.6 | 5.0% |
| REDUXIN CAPS | 42 094 | -5.8% | 30.9% | -0.6 | 217 602 822 | -1.5% | 42.2% | -0.3 | -3.8% |
| REDUXIN FORTE | 12 346 | -8.9% | 9.1% | -0.5 | 54 179 221 | -2.1% | 10.5% | -0.1 | -3.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs