for Promomed

Update: 22.01.2024

Last week: 2 week 2024 (08.01.2024 - 14.01.2024)

Last full month: December 2023

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 194	53.2%	11.8%	1.6	13 941 334	60.0%	10.3%	1.7	32.6%
MoM	31 269	-16.0%	10.1%	-0.4	66 531 133	-12.5%	8.5%	-0.3	-13.0%
YTD	10 236	25.6%	11.1%	2.7	22 653 515	55.9%	9.5%	2.5	-4.9%
MAT	342 929	37.2%	9.2%	2	664 944 290	45.1%	7.8%	1.6	7.6%
BRAINMAX
WoW	1 023	18.8%	NA	NA	3 654 372	23.6%	NA	NA	NA
MoM	5 466	0.9%	100.0%	0	19 416 190	0.6%	100.0%	0	0.9%
YTD	1 884	149.5%	NA	NA	6 611 056	158.8%	NA	NA	NA
MAT	47 780	336.7%	NA	NA	165 054 761	367.3%	NA	NA	NA
GOLDLINE PLUS
WoW	15 660	27.1%	43.0%	-2.1	50 326 563	17.7%	35.5%	-2.8	33.3%
MoM	62 376	-4.0%	45.8%	-0.1	202 435 833	-1.0%	39.3%	0	-3.8%
YTD	27 984	6.9%	43.9%	2.4	93 081 099	18.7%	36.7%	-0.4	1.0%
MAT	870 855	26.5%	45.0%	2.6	2 706 345 680	34.4%	39.6%	3	19.1%
MODELAX-N
WoW	27 206	40.4%	20.5%	4.8	10 783 819	45.5%	12.3%	3.4	7.2%
MoM	98 784	-13.4%	16.2%	-3.5	36 969 645	-8.5%	9.2%	-1.6	5.0%
YTD	46 589	52.3%	18.2%	3.3	18 196 499	76.9%	10.6%	1.8	24.3%
MAT	1 183 974	202.1%	18.7%	11.6	390 721 331	194.4%	10.4%	6.4	14.9%
REDUXIN
WoW	12 586	36.8%	34.6%	0.9	67 197 616	30.4%	47.3%	1.2	33.3%
MoM	42 094	-5.8%	30.9%	-0.6	217 602 822	-1.5%	42.2%	-0.3	-3.8%
YTD	21 784	-2.6%	34.2%	-1.3	118 741 915	26.9%	46.8%	2.5	1.0%
MAT	637 260	5.1%	32.9%	-4.4	2 898 343 491	12.2%	42.5%	-4.5	19.1%
REDUXIN FORTE
WoW	2 972	37.3%	8.2%	0.2	13 007 339	39.3%	9.2%	0.8	33.3%
MoM	12 346	-8.9%	9.1%	-0.5	54 179 221	-2.1%	10.5%	-0.1	-3.8%
YTD	5 136	-0.5%	8.1%	-0.1	22 342 287	16.6%	8.8%	-0.3	1.0%
MAT	165 986	37.3%	8.6%	1.1	656 699 262	43.3%	9.6%	1.3	19.1%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 236	25.6%	11.1%	2.7	22 653 515	55.9%	9.5%	2.5	-4.9%
BRAINMAX	1 884	149.5%	NA	NA	6 611 056	158.8%	NA	NA	NA
GOLDLINE PLUS	27 984	6.9%	43.9%	2.4	93 081 099	18.7%	36.7%	-0.4	1.0%
MODELAX-N	46 589	52.3%	18.2%	3.3	18 196 499	76.9%	10.6%	1.8	24.3%
REDUXIN CAPS	21 784	-2.6%	34.2%	-1.3	118 741 915	26.9%	46.8%	2.5	1.0%
REDUXIN FORTE	5 136	-0.5%	8.1%	-0.1	22 342 287	16.6%	8.8%	-0.3	1.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	342 929	37.2%	9.2%	2	664 944 290	45.1%	7.8%	1.6	7.6%
BRAINMAX	47 780	336.7%	NA	NA	165 054 761	367.3%	NA	NA	NA
GOLDLINE PLUS	870 855	26.5%	45.0%	2.6	2 706 345 680	34.4%	39.6%	3	19.1%
MODELAX-N	1 183 974	202.1%	18.7%	11.6	390 721 331	194.4%	10.4%	6.4	14.9%
REDUXIN CAPS	637 260	5.1%	32.9%	-4.4	2 898 343 491	12.2%	42.5%	-4.5	19.1%
REDUXIN FORTE	165 986	37.3%	8.6%	1.1	656 699 262	43.3%	9.6%	1.3	19.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 194	53.2%	11.8%	1.6	13 941 334	60.0%	10.3%	1.7	32.6%
BRAINMAX	1 023	18.8%	NA	NA	3 654 372	23.6%	NA	NA	NA
GOLDLINE PLUS	15 660	27.1%	43.0%	-2.1	50 326 563	17.7%	35.5%	-2.8	33.3%
MODELAX-N	27 206	40.4%	20.5%	4.8	10 783 819	45.5%	12.3%	3.4	7.2%
REDUXIN CAPS	12 586	36.8%	34.6%	0.9	67 197 616	30.4%	47.3%	1.2	33.3%
REDUXIN FORTE	2 972	37.3%	8.2%	0.2	13 007 339	39.3%	9.2%	0.8	33.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	31 269	-16.0%	10.1%	-0.4	66 531 133	-12.5%	8.5%	-0.3	-13.0%
BRAINMAX	5 466	0.9%	100.0%	0	19 416 190	0.6%	100.0%	0	0.9%
GOLDLINE PLUS	62 376	-4.0%	45.8%	-0.1	202 435 833	-1.0%	39.3%	0	-3.8%
MODELAX-N	98 784	-13.4%	16.2%	-3.5	36 969 645	-8.5%	9.2%	-1.6	5.0%
REDUXIN CAPS	42 094	-5.8%	30.9%	-0.6	217 602 822	-1.5%	42.2%	-0.3	-3.8%
REDUXIN FORTE	12 346	-8.9%	9.1%	-0.5	54 179 221	-2.1%	10.5%	-0.1	-3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца